Two people can have exactly the same job title — and completely different AI exposure.
That's why we don't analyse your job title alone. We analyse what you actually do.
Same job title, different exposure
EXAMPLE ONLYCopy variants and campaign reporting
HIGH EXPOSURE
Brand strategy and customer insight
LOWER EXPOSURE
Built for Marketing professionals
Your audit separates work AI can accelerate from the judgement, context and accountability that build lasting career value.
How we analyse you
We look underneath your title to understand where you actually stand.
What you're employed to do.
What actually fills your working week.
Which activities are becoming easier to automate.
Where judgement, relationships and accountability still matter.
How prepared you are to work with AI.
Where you want your career to go.
What to learn, change and build next.
Free audit
01
Your overall career position as AI adoption increases.
02
Which parts of your actual workload are most exposed to AI.
03
Where your judgement, experience and people skills protect your value.
04
How prepared you are to use AI rather than compete against it.
Free • Personalised • Approx. 3 minutes
Your 90-day AI career partner
Your personal Career Playbook
Where AI touches your work, what protects your value, and what to do first.
Personal AI Career Playbook
SAMPLEAI exposure
74/100
Human advantage
61/100
Task exposure
Your first move
Run one controlled creative test where AI produces variants and you set the strategy and quality bar.
Your private 90-day dashboard
One clear next move at a time, ticked off as you go. No login, no app.
Your Day-90 check-in
Retake the audit after 90 days and see what actually changed.
Day 1 → Day 90
SAMPLEAI readiness
Day 1
18
Day 90
Reassess
Career resilience
Day 1
43
Day 90
Reassess
Retake your audit at day 90 and compare it honestly with where you started.
One audit. One plan that's yours.90 days of knowing your next move.
We're not going to tell you to “learn AI” and leave you there.We'll give you the next move. Then the next one.
WHAT TO WATCH
Which parts of your actual job are most exposed.
WHAT TO PROTECT
The experience and human skills that make you valuable.
WHAT TO LEARN
The AI tools and skills worth your time.
WHAT TO DO
Your first actions over the next 30 days.
WHERE TO MOVE
Career directions that build on what you already know.
HOW YOU'RE PROGRESSING
Your private 90-day dashboard keeps your plan in front of you.
Your plan comes with your own private progress dashboard, so it doesn't disappear into your downloads folder.
No login. No app. No subscription.
Just open your private link and keep moving.
Tick one to see how it works. Your real dashboard is personalised to your career.
A PDF you read once
A plan you actually work through
AI isn't the part you control. What you do next is.
TODAY
Separate production-heavy work from judgement-heavy marketing work.
30 DAYS
Test AI on a live but low-risk content or research workflow.
60 DAYS
Measure quality, speed and campaign-learning improvements.
90 DAYS
Build a repeatable human-led creative testing system.
A fair question
Yes — you can ask AI whether marketing will change. But that's not the question we're answering.
Generic AI question
“Will AI replace marketers?”
Generic information about marketing.
FirstMoversHQ
“What does AI mean for my career?”
Personalised career strategy
We don't just tell you what's happening to marketing. We show you what it means for you.
Marketing Manager
EXAMPLE PROFILEWorkload
Campaign strategy45% of your time
LOWER EXPOSURE
Ad and social copy55% of your time
VERY HIGH EXPOSURE
AI exposure: campaign strategy 30/100 • ad and social copy 92/100.
We noticed something
Half of this person's working week is spent on their most AI-exposed responsibility.
That doesn't mean half their job disappears.
It means this is where learning to supervise automation could create the biggest career advantage.
This is the level of analysis your Playbook is built around.
Most AI career content
So what?
FirstMoversHQ
Understanding the risk is useful. Knowing what to do about it is better.
TODAY
Separate production-heavy work from judgement-heavy marketing work.
30 DAYS
Test AI on a live but low-risk content or research workflow.
60 DAYS
Measure quality, speed and campaign-learning improvements.
90 DAYS
Build a repeatable human-led creative testing system.
Your exact roadmap is personalised to your role and audit results.
FirstMoversHQ scores are career-risk indicators based on your responsibilities, working patterns, skills and AI readiness. They are not predictions that your job will or will not disappear.
Built from your answers — not just your job title.
Focused on actions you can actually take.
We analyse both AI exposure and the human strengths that protect your value.